When building a brand identity for D2C brands, we often preach the power of personality. For KIXO Studio, we wanted to practice what we preach. Enter Rajesh, our official mascot. As a premier creative and marketing studio, our 3D generalists and graphic designers worked closely to ensure his proportions translated perfectly into both 2D static campaigns and complex 3D motion graphics. The initial character sheet focused entirely on approachability, creativity, and establishing a memorable visual silhouette.
How We Made Rajesh, KIXO's Mascot
The creative process behind bringing our studio's spirit to life in 3D.
A mascot is only as good as the emotions it can convey. In this expression sheet, we explored how Rajesh reacts to the fast-paced world of digital marketing. From the "lightbulb moment" of a winning integrated campaign to the laser-focus needed for precise video editing, Rajesh's expressions were meticulously crafted. Brand storytelling is at the heart of what we do, and his dynamic emotional range reflects the authentic, energetic behind-the-scenes vibe of team KIXO.
Finally, we had to build Rajesh's world. The environment sheet establishes the visual language of his workspace, a stylized representation of our own studio. We utilized vibrant, premium lighting and custom 3D modeling to create a sandbox where Rajesh can interact with our core services. Whether he's conceptualizing a product photography shoot or analyzing social media management metrics, his environment solidifies KIXO's commitment to building visually striking, immersive worlds for our clients.